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Featured Writers:
Answers to the 3 Big Advertising Questions Does Advertising Work? Well, advertising can work, but it's neither magic nor immediate. Have you heard this joke: I know my advertising is 50% successful, I just don't which 50%. Well it's not a joke. Unless you're running direct response ads...
How To Make Your Dream List A Reality How much would you be willing to pay for a list of people who need what you have -- and know it -- and who are so close to being ready to buy that they've already made the effort to contact you? Wouldn't that be worth a lot of money? Or maybe even invaluable?
How to Tell Your Story in the Media Publicity is by far one of the most effective marketing tools at your disposal, but how do you promote yourself to the media so that they will give your growing business the spotlight it needs?
Marketing Plan Format: a worksheet Your One-Page Marketing Plan. It is quite possible to run and even grow your business without one -- most people do. However, without a plan, your marketing is probably haphazard, scattered and disorganized. If you want to have more control over your flow of new business, you will need a plan.
How to Make the Most of Your Business Card Everyone knows Networking Rule Numero Uno -- Don't go out without your business card -- although I'm constantly amazed by how many people don't bring their cards to professional events. (Some kind of self-sabotage, I think.) Your card plays a major role in your prospect's first impression of you, and you don't often get more than one chance.
Small Businesses Increase Revenue by Giving Up Control. Why is it big businesses tend to have multiple sales channels such as third-party, b-to-b, retail and ecommerce, while small businesses usually have only one?
6 Affordable Strategies to Build a Cash Cow
Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small businesses increase sales and generate referrals, ultimately helping you build your cash cow, while spending very little.
Shipping As a Competitive Advantage As small business owners, we can't afford to be stingy on customer service. Instead, we must provide superior customer service. It's our bread and butter. Shipping is a form of customer service. Smart entrepreneurs use shipping, and its perceived benefits, as a competitive advantage. Ideally, you want customers to perceive your shipping methods as reasonably-priced, fast and reliable. Think about it, someone just paid you for your products and services, now deliver the goods!
Small Business Pricing Strategies It's tough out there, particularly because of layoffs and our sluggish economy. So what's a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving.
Date: Thursday 2:02 pm It may take 4 to 7 visits before your web visitors buy from you. New information, regular changes, and updates keep visitors coming back to your web site. As your visitors develop confidence in you, they will be more likely to buy your products or services. Follow these tips to keep prospects coming back, win their trust, and increase your online sales.
Increase Sales with Action Words Date: Tuesday 6:00 pm Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order.
Plan Your Web Site for Profits Date: Wednesday 5:35 pm Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits.
8 Easy Ways to Boost Credibility and Online Sales Credibility is a big concern on the Internet. If you're selling products or services online, it's essential that potential buyers trust you. Follow these strategies to build trust with your web site.
Find some of the tasks involved in starting a home-based business.
Seeing From Your Customer's Point of View Six Ways to Increase Sales The better you can describe your best customers, the more products and services you can sell. How do you do that?
Why Your Ad Didn't Work--5 Common Problems and Their Quick Fixes Ever run an ad in an ezine or newspaper and get no response? When this happens, most people are baffled. They blame the publication, ezine, or website for the lack of response. But the problem is usually the ad itself. No one wants to hear that their lack of response is due to the ad they painstakingly crafted. But with a few simple fixes, that ad can pull sales the way it was supposed to.
The Architecture of Building a Small Business When my house was built, whoever attached the front door put the hinges on the wrong side. Now, every time anyone goes in or out the door, it’s ten times more awkward than it should be. Some day I’ll get around to fixing that door. I can never seem to find the time. It sure would have saved me a lot of trouble if whoever had installed that door had thought through the placement and done a little planning.
http://www.pluginprofitsite.com
How to Calculate ROI (Return on Investment) Posted: Tuesday 01:25:39 EDT ROI (Return on Investment) is probably the most important calculation one needs to make to ensure the long-term viability of their business. It is not enough to build in a profit margin on the product or service being offered. One must track with proficiency the amount of dollars being invested........
You Must Understand the Buying Habits of Your Consumers Date: Wednesday 3:03 am The toughest part of the advertising equation
is in determining
Is a Home Business Right For You? Every morning as people
wake up and make the commute to work,
Finding Your Home Business Niche When some folks begin to think about a
business of their own,
Starting Your Home Based Business on a Shoestring Budget Whether seeking a supplemental
income or a full-time income,
How to Stay Focused on Your Home Business Goals When you are the owner of a home business, you will find hundreds of distractions that vie for your time, energy and focus. always remember your purpose in bringing your profession home.
Advertising Your Home Business on a Budget When you are starting out
in a new home business and no one
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